What is the definition of Brand awareness? | Dictionary.net

BRAND AWARENESS

\bɹˈand ɐwˈe͡ənəs], \bɹˈand ɐwˈe‍ənəs], \b_ɹ_ˈa_n_d ɐ_w_ˈeə_n_ə_s]\

Definitions of BRAND AWARENESS

1910 - Black's Law Dictionary (2nd edition)

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A marketing concept that measures consumers' knowledge of a brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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