MACRO MARKETING
\mˈakɹə͡ʊ mˈɑːkɪtɪŋ], \mˈakɹəʊ mˈɑːkɪtɪŋ], \m_ˈa_k_ɹ_əʊ m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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National, societal-based perspective-study of broad marketing activities, institutions, and processes. Starting at an economy's aggregate goods and services flow, it determines social benefits as resource consumption and environmental effects.
By Henry Campbell Black
Word of the day
basidiomycota
- comprises fungi bearing the spores on basidium: Gasteromycetes (puffballs); Tiliomycetes (comprising orders Ustilaginales (smuts) and Uredinales (rusts)); Hymenomycetes (mushrooms; toadstools; agarics; bracket fungi); in some classification systems considered a division of kingdom comprises fungi bearing spores on a basidium; includes Gasteromycetes (puffballs) Tiliomycetes comprising the orders Ustilaginales (smuts) and Uredinales (rusts) Hymenomycetes (mushrooms, toadstools, agarics bracket fungi).