MAKE-GOOD
\mˌe͡ɪkɡˈʊd], \mˌeɪkɡˈʊd], \m_ˌeɪ_k_ɡ_ˈʊ_d]\
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Rerunning the corrected ad or correctly timed commercial as a promise to 'make an error good' by a medium. Newspaper, magazine, radio or TV station as an advertising medium gives an advertiser a rerun credit' to correct an error in the original composition as composed by the medium, or an ad placement, or commercial timing.
By Henry Campbell Black
Word of the day
Platidiam
- An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.