MANUFACTURER BRANDING
\mˌanjuːfˈakt͡ʃəɹə bɹˈandɪŋ], \mˌanjuːfˈaktʃəɹə bɹˈandɪŋ], \m_ˌa_n_j_uː_f_ˈa_k_tʃ_ə_ɹ_ə b_ɹ_ˈa_n_d_ɪ_ŋ]\
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To attract and retain satisfied customers to one particular good, a manufacturer markets a good or family of goods under its own brand name(s). Loyalty may otherwise transfer to the manufacturer's other products in the same product family.
By Henry Campbell Black
Word of the day
Snake's-head
- Guinea-hen flower; -- so called in England because its spotted petals resemble the scales of a snake's head.