MULTI CHANNEL MARKETING
\mˈʌltɪ t͡ʃˈanə͡l mˈɑːkɪtɪŋ], \mˈʌltɪ tʃˈanəl mˈɑːkɪtɪŋ], \m_ˈʌ_l_t_ɪ tʃ_ˈa_n_əl m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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Using several varied marketing schemes to obtain consumer business. Web sites, catalogs, telephone calls, mail, and television advertisements are typical, modern schemes. This marketing approach requires good management systems in the supply chain. Presenting correct prices and details across all the different media is as essential as is spot-on delivery of the ordered goods.
By Henry Campbell Black
