MULTICHANNEL MARKETING
\mˌʌltɪt͡ʃˈanə͡l mˈɑːkɪtɪŋ], \mˌʌltɪtʃˈanəl mˈɑːkɪtɪŋ], \m_ˌʌ_l_t_ɪ_tʃ_ˈa_n_əl m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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Marketing products by various methods and schemes while also selling the products through various distribution channels that support the other channels selling this same product. Typically the marketer reinforces the other channels in the mix by each channel chosen.
By Henry Campbell Black
Word of the day
dust storm
- a windstorm that lifts up clouds of dust or sand a windstorm that lifts up clouds dust or sand; "it was the kind of duster not experienced in years"