QUALITATIVE MARKET RESEARCH
\kwˈɒlɪtˌe͡ɪtɪv mˈɑːkɪt ɹɪsˈɜːt͡ʃ], \kwˈɒlɪtˌeɪtɪv mˈɑːkɪt ɹɪsˈɜːtʃ], \k_w_ˈɒ_l_ɪ_t_ˌeɪ_t_ɪ_v m_ˈɑː_k_ɪ_t ɹ_ɪ_s_ˈɜː_tʃ]\
Word of the day
Platidiam
- An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.