SEMIOTICS
\sˌɛmɪˈɒtɪks], \sˌɛmɪˈɒtɪks], \s_ˌɛ_m_ɪ__ˈɒ_t_ɪ_k_s]\
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By DataStellar Co., Ltd
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(philosophy) a philosophical theory of the functions of signs and symbols
By Princeton University